(membership is free)
The Right Tools for the Job
Both "old pros" and "newbies" are going to benefit from the wide selection of Community Network resources.
Web publishing is composed of many different valuable elements. For starters, Membership is free and completing your profile will associate your brand's social networks with the travel, hospitality, and tours niche. Hosted Website plans include proven solutions to attract an audience, develop relationships, and convert visitors into customers.
Directory Listings, Social Bookmarks, Events Calendar, and Job Board work to engage people and generate data signals for search engines. Topic Collections and Knowledge Base offer info and ideas. Forums are great for exploring and discussing solutions. The Marketplace is where you can hire help; and a Referral Rewards system brings it all together.
One Thing Leads to Another
It is easy to use the Community Network for a particular task on your 'to do' list - however serious marketers know that few things work in complete isolation. It is nearly impossible to compartmentalize tasks or topics into distinct categories.
Once you get started doing customer prospecting through brand building using content marketing or advertising it leads to conversion optimization and A/B testing and analytics... which leads to relationship marketing and referrals, reviews, testimonials, and social sharing... on and on.
The Community Network is designed to allow you to get started and then increase your efforts as desired. It is also intended to provide lasting long-term value to your Brand. It can help make a product/service launch successful, but also becomes more valuable over time.
Brand Identity E-A-T
If you don't have it... you want it.
If you've got it... you need to work to keep it.
It's all About Confidence
The concept of "Brand" is probably the most important factor impacting marketing success. "Brand Identity" and "Brand Authority" are not limited to the realm of multinational conglomerates with massive advertising budgets.
The smallest Mom & Pop, or One-Man-Show, needs to embrace the idea of establishing their brand if they have any hope of competing online and getting found by prospects, and then converting them into customers, and then convincing people to help develop business through referrals, reviews, ratings, testimonials, and social sharing.
What's Your E-A-T Rating?
Generally speaking, there are three compelling factors that come into play regarding Brand Identity: expertise, authority, and trustworthiness.
Expertise is your knowledge level and the value you can provide on any given subject. Your Authority is how well established your brand is, both in your industry and online. Trustworthiness is how much customers and industry peers trust that you, your content, and your products and services are reliable.
How do you get as many people as possible to know?
People seek confirmation that they can believe what they're being told. There's little debate that referrals, reviews, and testimonial carry a lot of influence in establishing a brand.
The Google search engine invests a massive amount of resources following the data signals and user behavior that establish identity and authority.
When people find and share content that delivers useful information, brand authority is sure to follow. The challenge is creating that content, and making it easy to find.
Ratings, Review and Testimonials
There are several places where the Community Network can boost the visibility and creation of reviews and testimonials.
Hosted websites include premium plugins to motivate people to create reviews and referrals and to display them. Directory listings also have tools for displaying ratings and reviews. Member Profiles include social networking connections.
- Do-it-Yourself DIY
- Done-For-You DFY
- Do-It-For-Others DFO
Create, Publish, and Distribute relevant and valuable content for a targeted audience.
Curate; Inform; Motivate to Take Action; Understand Your Audiences; Know What to Say; How to Say It; Where to Say It; and When to Say It.
Focusing on User Intent is critically important to engaging readers, and ranking your content in search results. Whether it involves storytelling contextual and personalized experiences, or leans more toward technical reviews and comparisons, appropriate content is a gateway to building relationships for customer acquisition and retention (to find and keep customers).
How to CREATE and PUBLISH relevant and useful quality content.
Both people and search engines hunt for "Solutions to Problems" and "Answers to Questions".
Websites and Tier 1 Authority Blogs are packed with features for creating and displaying good content ranging from graphics, to video players, and page builder templates for attractive and interesting layouts. Pointing from one article/blog to a website as a solution to a problem people are looking to solve is an effective SEO tactic that relies on content marketing.
Curating content created by others and then adding analysis and insight about it is a useful place to start when running out of original ideas.
Forums are a great place to explore and discuss things.
Recently published articles from industry leading sources presenting best-practice tips and advice are available in various Topic Collections.
The Knowledge Base has "How To" details.
The Marketplace has resources for finding copywriters and other content providers.
How to DISTRIBUTE content without huge amounts of time and effort.
Websites and Tier 1 Authority Blogs include options to schedule syndication of posts (copies) made on the Community Network to MULTIPLE social media accounts. This expands the reach of the same content to different audiences without requiring any additional work.
Operating in the opposite direction, content posted directly to social media can be displayed on your website/blog. This can be an advantage to keep people from leaving your website if they want to check your trust factors and read your information. It also has SEO benefits.
Directory Listings can be used to post useful information; and unique features can connect and display info from your social accounts.
Social Bookmarking can generate valuable niche relevant links and attract an audience to your content.
SEO generally comprise On-Page and Off-Page optimization which encompasses both human readable and technical behind the scenes elements.
Code and data is important (very), however User Experience and "Needs Met" quality content has high value and should be the cornerstone of strategies. Techniques that strive to artificially manipulate Google is a mistake.
The Web Publishing Community Network is designed to showcase and connect content using best-practice data signals recognized by the search engines. The rest is kinda up to you to generate worthwhile content.
Tips on this can be found in the Topics Collection of articles from leading experts, and through the Forums.
How to CREATE relevant and useful quality content. Wait, isn't that the same thing as Content Marketing? Yes, exactly.
Good content starts by understanding what your audience is interested in and their intent in reading/viewing your content.
Directory Listings include description area to generate
Here’s a quote from Eric Schmidt. Google CEO:
Website and Tier 1 Authority Blog plans include premium plugins to display videos.
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Effective social marketing involves a lot more than simply adding share buttons and links to your social accounts.
Website and Tier 1 Authority Blog plans include premium plugins to display Social account activity on you site, and to syndicate and post content from your site to multiple accounts.
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User Engagement & Conversions
Getting people interested in what you have to say and then subsequently taking the action you want them to relies on establishing Goals and Strategy together with the proper set of tools.
Knowing is One Thing, Doing is Another
The adage that "Knowledge Is Power" is reinforced every day in the competitive world of online business.
If you don't know where website visitors come from, and what they do on your site, you'll never really understand how to attract more people and what to present to them that satisfies their intent.
Have you ever said: "I know my customers better than anyone else!" - meaning, no one can tell you more about them. That might be true, but do you know the people that could become your customers, but aren't... because they are bouncing off your site, or never even find it to begin with.
There are many different excellent analytics tools available to you. The one to start with is Google Analytics. Especially when connected to the Google Webmaster Tools Search Console. It can be cumbersome to understand what its telling you - but that is where help from the Community Network can turn this 'data' into 'actionable information'.
Websites, Blogs, and Landing Pages
Your Primary Web Property can be Hosted and Managed Here - You can also have a Tier 1 Authority Blog with built-in niche relevancy and author verification Google looks for - this is much more valuable and effective than PBN or Guest posting.
You can use your own domain name - mybrand.com - or simply use an extension - tourguidepress.com/mybrand
You can also use a "c-name" subdomain for things like Landing Pages for your main site - landing.mybrand.com
Tools for Lead Gen and Relationship Building Make the Network Ideal for Landing Page hosting
- Develop a New Website While Your Existing Site is Live
- Migrate Existing Sites to the Network
- Use Site/Page Templates and Page Builders To Create Sites FAST
- Schedule Syndication of Your Content To Multiple Social Accounts
- Display Social Media Activity on Your Website
- Display Real Reviews from Google, Facebook, Tripadvisor & Yelp
- Firmly Establish Verified Authorship Persona for Google Rankings
- Encourage Optins and Build Your List; Send Newsletters & Offers
- Edit Custom Contact Forms, Poll & Survey Visitors and Customers
- Use Pre-Designed Templates to Rapidly Setup New Pages
- Curate, Create, and Display Content with Image & Video Galleries
- Access Analytics of Where People Come From & What They Do
- Attract Visitors Using Mobile-First and Voice Search Optimization
- Establish Brand Identity By Using Structured Data
- Securely Book Reservations and Sell Items
- Earn Passive Income Through Affiliate Marketing
- Have a Working Professional Website in Minutes, Not Weeks
Detailed Information About Themes, Page Builders, and Pre-Made Templates
Easy Creation of Managed and Hosted Quality Websites and Tier 1 Blogs
Use Your Own Domain or Simply Add a Subsite Name
Your Site Will Be Created in About a Minute Using a Default Template
You Can Change Themes, Page Builders, and Activate Plugins
Update Contact Info, Edit Content Text, Images and Forms, Connect Social Accounts & Autoresponder
Get DIY Assistance from Forums and Knowledgebase
Support Tickets Available for Critical Issues
Hire Help As Needed for Setting Up Your Site, Connecting with Social Accounts and Lead-Gen Autoresponders, Writing Content, SEO, and other common tasks