Know any influencers or thought leaders?
Want to be one?

Passive citations are good. Active engagement is a heck of a lot better.

Members are encouraged to comment, share, link, and promote each other to build authority and relevance for social profiles, content, and web properties. Generous referral rewards provide added impetus to take action.

Your existing and potential customers are prompted to read and create reviews and testimonials on the network and other authority sites.  Real reviews from Facebook, Yelp, Tripadvisor, and Google can be displayed in Directory listings and hosted Websites/Tier 1 Blogs.

Want to be an Authority in You Niche?
Stop Talking So Much About Yourself

Target audience Intent and Interests should be your marketing priority and it is worth the time and effort to figure out how to develop content and communications that are compatible with what people want.

The Community Network provides an endless supply of relevant and interesting "things to talk about" that engage your audience and connects your brand identity to "things that matter".

For Example: In your social media accounts you could refer to your community blog post that explores how your peers (different type company in your geographic location or similar company in different location) do something interesting that customers like, or makes managing things easier, or exhibits good corporate social responsibility.

Take it up a notch and Social Bookmark your post and then share that bookmark - which shows up in your profile Activity, that gets indexed and tracked by Google.

You now have something new and different to show your current audience, that they will share, which in turn establishes user engagement 'data points' mentioning your brand, location, niche, and solution to a problem (this is the Marketing/SEO holy grail).

This means that you can not just boost the authority of your original content and attract more visitor traffic to it, but you can also boost the SEO value of the links discussing it. This create a much bigger footprint of positive engagement and trust. And it takes less than a minute.

Website/Tier 1 Blog posts can be scheduled for automatic syndication across multiple social profile accounts, and social content can be displayed on your blog.

Socialized content attracts a much wider audience and strengthens search authority. Diversified messaging is part of a larger sales funnel directing your target customers to the point of sale. Leveraging the same content in different (appropriate) places has a multiplier effect.

Want Authority? Storytelling is a content trend that both people and search engines show interest in. Talk about what you like about other leading Brands. Indicate Location info. Be clear about the relevant Niche. Focus on reader Intent - identify what problem they are trying to answer, and where the solution can be found. Stay Active.