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Tour, Travel, and Hospitality
Web Publishing Community Network

Business Development Platform

Get Access to the Tools, Services, and Resources Needed to
Attract and Convert Customers

  • Do-it-Yourself DIY
  • Done-For-You DFY
  • Do-It-For-Others DFO

Use the Power of the Crowd to Reduce Costs and
Give People and Search Engines What They Are Looking For

Enhance Your Digital Marketing and Brand SEO

(membership is free)

Trust & Authority = Content and Activity Connected to Your Brand

Hosted Tools and Assistance For

Content Marketing - Search Engine Optimization - Social Media Syndication - Relationship Marketing - Lead Generation

The World is a Big Place With Lots to See and Do,
So is the Community Network

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Figuring Out Your Options Is A Little Bit Like Drinking From A Firehose

Please Contact Us For Free Advice and Professional Recommendations

Do You Know Your Expertise, Authority, and Trustworthiness (E-A-T) Score?

Successful Brands, Content Creators, and Marketers Can't Just Rely Only On Expensive Advertising and OTA's

FACT -

You Probably Could Do A Lot More To Maximize Marketing Opportunities;

CASE -

The Big OTA's, Social Networks, and Search Engines Really Don't Care If You Succeed, and You Need to Diversify How People Find Out About You;

CONCEPT -

Small Operators Can Apply the Same Strategies Used Successfully by Large Conglomerates Without Needing The Huge Budgets.

IDEA -

What Could Be Done To Better Manage Your Target Customer Decision-Making Process Using Content and Relationship Marketing?

Consider the "Sales Cycle" and the "Stages of Travel":

  • Discovery, Research, Decision
  • Dreaming, Planning, Booking, Experiencing, Sharing

Keep in mind that few people make a purchase decision the first time they view information. What do people see when they search your brand? 

CONSIDERATION -

People and search engines seek answers to questions / solutions to problems. Focusing on this intent is what earns better results.


The Local Knowledge Advantage

No matter the size of the organization it's no secret that in order to get discovered and convince people to trust you it is important to build brand recognition across multiple channels (video, social, reviews, search, maps, blogs, OTA's, advertising, directories, etc.).

Brand AuthorityWhen it comes to showing up in search results one thing that is often overlooked is the need to not just promote a business, but to also establish the authority of content creators; i.e. "author rank" or "authorship". 

To underscore this point: Google publishes a 165-page guide for it's team of quality rating staffers (10,000+ people that evaluate search results); it refers to the importance of expertise, authority, and trustworthiness (E-A-T) more than 150 times and instructs raters to judge the writers and not just the websites. 

Small operators should try to demonstrate their expertise. Consider becoming a Google Local Guide. Start by optimizing Google My Business (GMB), which is good for verifiable trustworthiness, but expertise and authority requires more work. It's why the community network connects social profiles to relevant content using data relationships.

Note that network profiles and activity streams get indexed quickly by Google. If they consider it important, maybe you should too.

Invest in creating useful information and get more value from existing marketing channels by making sure they are connected to your profile(s) and relevant quality content. Here's One Way To Do It


Balance Your Time, Money, and Effort
Show People and Search Engines What They Are Looking For

Tour Guide Press is a large toolbox full of different solutions (free and paid) that make marketing more effective and affordable. 

Let us know what you'd like to achieve and we'll make a recommendation.

Read more about E-A-T Scores here.

Hosted & Managed Solutions For:
Content Marketing, Relationship Marketing, Social Media Syndication, Search and Conversion Optimization

  • Membership (free & paid)
    Reduce costs and make marketing easier and more effective. Increase author E-A-T with free access to robust profiles, editorial backlinking, events calendar, job board, and more. Upgraded membership unlocks high-performance resources.
  • Web Publishing
    Incorporate proven tools and the latest strategies for creating, distributing, and aggregating to and from social media, blogs, reviews, maps, and more.
  • Technical Marketing
    Data connections and co-citation/co-occurance increase mentions & impressions, and boost small brand SEO. Especially for Mobile-First Indexing, Voice Search, and Local Search results.
  • Flexibility 
    Do-it-Yourself, Done-For-You, Do-it-For-Others

Before investing in ways to attract more potential customers (ads, paid SEO, OTA upgrades, etc.) focus on improving conversions.

There is a lot you can do to get more customers without getting more web traffic. And remember, people seldom make a purchase decision the first time they see your info. Stay in touch, and try to get seen in more places.

Travel Marketing

Why Join The Community Network?

MembershipTour Guide Press Free Membership Will Increase Brand SEO Authority by Connecting Your Social Profiles with Links to Your Facebook, Google, Tripadvisor and Yelp Reviews, PLUS Events Calendar & Job Board, Bookmark (editorial backlink), Business Forum Access, Affiliate Referral Rewards, and Activity Stream.
Googlebot Will Likely Crawl and Probably Index Profiles and Activity.

Additional Network Resources Can Help Supercharge Digital Marketing and Brand SEO.
Advanced Capabilities are Featured in Directory Listings, and Author Postings, and Website/Blogs.

(membership is free)

Examples of Useful & Valuable Resources

Member Profile (free) - community network member profiles connect your various brand identity profiles with relevant content and activity. DO NOT OVERLOOK THIS.

Website/Blog (paid) - you can post to your TGP site and automatically syndicate that content to multiple social accounts (including Google My Business); display your Youtube channels, social posts and/or other website RSS feed; do live search of your other website; display real reviews from Tripadvisor, Google, Facebook, and Yelp; benefit from structured data & co-citation SEO; and access more premium tools than you'll ever use.

Directory Listing (paid) - display your Youtube channels, social posts and/or other website RSS feed; benefit from structured data & co-citation SEO; and more.

Social Bookmarks (free to members) - submit a link to your website; add image & custom descriptive summary for a quality editorial backlink. Share it on your social network for more buzz from bigger online footprint and data connections.

Guest Post Authority Articles (paid) - not really a guest post, but an Authorship post.  Build E-A-T through authoritative articles linked to brand identity. Includes extra uumph. 

 

Please scroll down or follow links for more details.

Core Marketing Principles

Discover, create, distribute, and aggregate useful shareworthy information.
Establish relationships between small brands and potential & existing customers.
Connect social profiles, reviews, and interesting content.

Travelers 

Compare Options

See Video and Images

Check Ratings and Reviews

Monitor Social Activity

Contact Before Booking

Businesses & Organizations

Answer Questions

Respond to Trends

Diversify, Automate & Streamline Marketing

Budget Time, Money, & Efforts

Measure What People Care About

Search Engines

Brand Identity

Location Info & Editorial Backlinks

Data Signals & Activity

Verifiable Information

Fresh and Trending Content

Complete, Evergreen Answers

(membership is free)

Cooperative Authority Building

All Members Benefit From Content and Activity

Community Network

Local Tours

You Have Not Seen A Directory Like This

Maybe It Should Be Called An Advanced SEO Marketing Hub

Tour, Travel, and Hospitality DirectoryMuch More Than "Just a Link" or Simple Online Business Card

A key feature of the Community Network is the Tour, Travel, and Hospitality Directory

Like other quality directories, these travel related listings show Contact NAP Citations (name, address, phone), Website, Email & WhatsApp Links, Map Directions, Ratings & Reviews, Video/Image Gallery, customizable HTML description, and a secure email contact form.

What really sets things apart is fresh updated content from Website/Blog Post Feed(s), Local Weather, Facebook Feed, Pinterest Feed, Twitter Feed, YouTube Channel, and display of Slideshare, and PDF Brochure Flipbook. 

Profile links to Social Accounts are set as "dofollow" to better connect brand identity to relevant content. Customizable structured data schema helps make sure search engines know what you, your listing, and connected profiles and content are about.

Prospective customers can access a variety of useful information and navigate to what interests them. Businesses & Organizations can use listings as their content marketing hub, SEO toolbox, and trust factor consolidator. Listings boost Brand SEO with Google-friendly data relationships used to calculate authority and search result positions.

These listings get crawled frequently by Googlebot looking for information and updates. Fresh trending topics with data relationships to brand identity, location, and relevant content are used by search algorithms to calculate search results.

If you want to get found by more people and seen more often because search engines understand your brand better, the directory will help you do that.

Static Citations are Good.
Dynamic Updated and Trending Connections are Better.

Supercharge Brand SEO Add or Claim Your Listing

Visit the Tour Guide Press Directory

Advanced Directory

Recent Directory Listings

Local Tours

Web Publishing
Business Development Platform

"Are We There Yet?"

Reaching goals can be difficult.
Community marketing makes it easier.

You can bring together and manage strategies, tools, resources, and online assets. Collaborate with peers and get expert help.

If you care about:

  • What People Think
  • What Search Engines Evaluate

If you want to:

  • Attract & Book More Customers
  • Establish Relationships
  • Get Referrals and Reviews
  • Build Online Brand Authority

And you like the idea of:

  • Sharing Resources to Reduce Costs
  • Flexibility of Doing Things Yourself
  • Convenience of Hiring Qualified Help
  • Crowd Marketing For Better Results
  • Creating Lasting Value

Promote
Products, Services, and Destinations

Tour Guide Press

Tour Guide Press

Web Publishing

Community Network
 

Hosted Websites

Websites

High-quality Managed Websites and
Blogs Hosted on the Network

Unmatched Selection of Plugins and Themes

Use your domain or simply use ours. https://yourdomain.com or https://tourguidepress.com/yoursite/

 

Directory Listings

Directory

Thousands of tour, travel, and
hospitality listings. 

Businesses can Add or Claim listings
to update contents.

Info pulled from public data - check your NAP !

 

social bookmarks

Social Bookmarks

Bookmark and share content from across the web.

 

User Submitted Content

Content Marketing

Content marketing subscription plans for authority building, social media networking, and video marketing.

 

Events Calendar

Events

Post your tour, travel and hospitality events. 

Great for getting the word out.

 

Forum

Membership

Boost your Online Authority and Connect with other people in your market.

 

Job Board

Job Board

Post and find job opportunities.

 

Partners

Partners

Vendors, Resellers and Affiliates

 

Forum

Forums

Ask and answer questions about web design and development, marketing, and business.

 

Latest News

News

Updates and information articles from the Community.

 

Marketplace

Outsourcer Marketplace

Get additional support for your web development and marketing plans. Available through the Marketplace.

 

Co-Op Advertising

Co-Op Advertising

Cooperative PPC/Display Advertising

 

SpicyPress

What is Spicypress?

SpicyPress

Empowering Small Business with
Affordable and Effective Solutions
Balance Your Time, Money, and Effort

No, this is not an earth-shattering innovative solution that will do everything for you automagically. Use Tour Guide Press to leverage results out of tools and strategies that are already proven to work for businesses like yours.

The network is about bringing resources together to do the work more easily, more effectively, and more affordably. 

The Right Tools and Resources for Marketing Your Business

Connect Your Offers, Brand, Content, and Social Media Profiles

Engage with Prospective and Existing Customers

Get found by more people, gain their trust; and build authority with search engines, influencers, and peers. 

Establish 'data relationships' and 'relevant authority' while generating more 'mentions'. 

Web Publishing

"How Ideas Get Published"

Membership (free) includes:

 

Full-featured Profiles, which together with activity get crawled and often indexed by Google as part of the data relationships between brand identity and the travel trade niche.

Social Bookmarking with added images and curated summaries (aka editorial backlinks);

Events Calendar posting - Google is crawling and indexing these events and the keywords rank in search;

Job Board postings - good for hiring and finding work, but also to get noticed by search engines;

Referral Rewards. - earn commissions from upgraded subscriptions and services.

 

Membership upgrade options for digital marketing include:

 

Concierge VIP Support Services  subscribe to professional support services ranging from digital marketing tasks to website development and design. 

Websites/Blogs instant launch using pre-made templates (including choice of features and performance simply not found anywhere else);

Directory Listings Google-friendly full-featured business listings and outsource marketplace not only present extended information that visitors find interesting and that offer additional trust factors, but make the data relationship connections search engines look for. 

Author-access Subscribe as a premium content creator and post on the 'News' network (think guest posting on steroids);

Partners in addition to referral rewards 3rd-party contractors, freelancers, and agencies can get added to Outsource directory and get website discounts and demo site-clone accounts.

Things You Can Do...

Directory

Directory

 

Advanced Features

Quality Listings

Organized by
Location & Category

Member Posts

Content Marketing

 

Content & Links

Quality Content

Member Submitted Content

Websites

Websites


Incredible Value

Managed Hosting

Do-it-Yourself
Done-For-You
Do-For-Others

Outsource Market

Content Marketing


Find Resources

Project Help

Hire Help for Tasks and Projects

(membership is free)

Get There Faster

Connect Quality Content with Your Brand Identity

Engage in Activity That Gets Noticed

Use the Power of the Crowd

First Step, Create Your Profile

(membership is free)

Local Tours

Marketing Solutions

Generate Some Buzz for Your Brand
Attract New Customers
Encourage Existing Customers to Give Reviews and Referrals

Members Can:

  • Create a Profile, Join Groups, Connect with Peers
  • Get a Professional Website or Tier 1 Blog*
  • Post Articles on Travel and Tourism Topics*
  • Add or Claim Listings on Industry Directory*
  • Find or Post Opportunities on Job Board
  • Find or List Marketing Services on Marketplace*
  • Add Events to Industry Events Calendar
  • Bookmark Related Websites
  • * with subscription upgrade
  • Do-it-Yourself DIY
  • Done-For-You DFY
  • Do-It-For-Others DFO

Search Through Solution Articles, FAQ, and Forums for
"How to Do Things You Want To Do"

 

Solutions

Local Tours

Web Publishing Community Network

Directory

Directory

Quality Listings

Organized by
Location & Category

Bookmarks

Bookmarks

Link to Content

Post Social Bookmarks

Member Posts

Content Marketing

Quality Content

Member Submitted Content

Websites

Websites

Managed Hosting

Do-it-Yourself
Done-For-You
Do-For-Others

Marketplace

Marketplace

Products & Services

Affordable and Effective Resources

Members

Members

Membership

Authority Building & Resource Sharing

Advertising

Advertising

Advertising

PPC & Display Ads

Events

Events

Calendar

Community Network Events Calendar

Job Board

Job Board

Job Board

Opportunites

Partners

Partners

Referral Partners

Affiliates, Resellers, Agencies

News

News

News

News Feed

Forums

Forums

Q & A Forums

Ask and Answer

Knowledge Base

Knowledge Base

Knowledge Base
Support

Job Board

Support

Ticketing System

SpicyPress?

What is Spicypress

Web Publishing