Directory listings have advanced features for brand search optimization and authority building including reviews, Google Maps location data, and schema structured data.
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Members that aren't ready to take advantage of a Tier 1 Blog or new Website can signup for a subscription to be Authors and submit featured News and Information Articles to connect their problem solving ideas with their brand,
Members can submit social bookmarks to display info about interesting and relevant webpages and share these links on social media. We should be charging for this service, but it's free for members.
Add a summary explaining what problem or question the target content solves, and add an image. This creates an attractive short post that can be shared and liked. This "relevancy" also shows up in your member profile activity that gets crawled by search engines; and then your brand persona, links, and other content gain relevancy and authority by association.