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CRO = Conversion Rate Optimization

Converting website visitors to take actions you want, ie. goal conversion, is probably the most important and most difficult marketing task.

Thrive Themes is a leader in this area and offers some powerful plugins and a new Theme Builder for creating custom themes... that convert.

The best source of info on these is the Thrive Website.  For additional info please refer to the Knowledge Base or ask a question on the Forums.