Demand for sustainable tourism has been on the rise, and with it came exaggerated sustainability claims – also known as “greenwashing”. This policy brief addresses the issue by examining the use of environmental certifications to address greenwashing and of accreditation in regulating these certifications. It also attempts to look at the possible role APEC can play in this.

“Certifications vary in terms of quality, contents, criteria and scope, thus causing great confusion among consumers and businesses. Certifications like the Rainforest Alliance and Travelife are of commendable quality as both have global recognition from the Global Sustainable Tourism Council (GSTC), publish their standards online, and conduct verifications through periodic third-party onsite visits. However, many other certifications do not live up to the same standard.”

“Accreditation plays a crucial role in sorting this confusion by ensuring competency of certification schemes and credibility of standards by certifying the certifiers. It is a process carried out by an authoritative body to certify that a business can conduct its tasks competently. In this case, accrediting a certification provider will allow consumers to trust the quality of the certificate and make an informed and confident purchase decision. To ensure compliance and quality management among the accredited certification programmes, regular monitoring visits and audits are required. An overarching accreditation system will also allow local certificates to be placed in a relatively competitive position against international ones. Businesses can hence improve their green signalling by attaining certifications from accredited providers. This also allows consumers to compare certifications held by different businesses and to identify the credible ones. As a result, consumers can be more confident and better able to recognise legitimate green businesses.”

“The Global Sustainable Tourism Council (GSTC) was founded in 2007 by the UN World Tourism Organization, UN Environment Programme, Rainforest Alliance and UN Foundation. As an independent NGO, the GSTC plays the role of a global accreditation body for sustainable tourism certification programmes based on the GSTC Criteria and is recognised as a global authority in managing standards for sustainable tourism.”


Read the full policy report by APEC (Asia-Pacific Economic Cooperation): Recognising Sustainability in Tourism (February, 2019)


GSTC Accredited Certification and their certificate-holders are authorized to display the designated GSTC Logo.


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{Responsible|Sustainable|Ethical} {Travel|Tourism|Tours|Travel and Hospitality|Hospitality and Tourism}Sustainable Travel

Green Travel

The green tours market can be difficult to get through with so many expressions being used. Establishments sometimes use these names fraudulently to help tempt diligent visitors without essentially having any eco-friendly or socially responsible guidelines ready to go. Regardless of the tag the idea is pretty much exactly the same: scrupulous environmentally aware low-impact travel that doesn’t impose the wrong things.

The title green tourism was applied by researchers in a study that laid out the hotel trade program of positioning green signs in rooms to urge people to reuse towels. The study concluded regarding accommodations subsequently made little to no effort to really save resources or reduce waste; they just sought to look to be green. Very much like the introduction of the interest in eco-tourism two decades ago in which Businesses just applied the word ‘eco’ to their banners. It is vital that tourists look into hotel boasts of being green prior to booking. Most ethical hotels have details on their websites about their sustainability goals detailing their real actions to save natural resources, protecting vegetation and wildlife, and adding to the welfare of local people.

Exploring sustainable Travel and Hospitality starts off with some basic difficulties. What are the key benefits of tourism business? Hospitality and tourism boosts economic climates. It employs hundreds of thousands of personnel, enriches our enterprises and covers expenses for important public works, such as education and the police. Travel and hospitality can provide employment and strengthen the wealthiness of an area. Most developing regions are keen to advance tourist in order to become wealthier and to improve the quality of life for their people. Yet, what starts out as a benefit can easily deteriorate matters.Do you know the established ethical obstacles in global businesses? Some of the most popular ethical difficulties in global business entail outsourcing, working standards and conditions, workplace diversity and equal opportunity, child labor, trust and integrity, human rights, religion, politics, environmental obstacles bribery and corruption. How does culture impact international business integrity? Culture influences how local beliefs control global business ethics. There are variations in how much significance people place on specific moral behaviors. For example, bribery remains widespread in many areas, and while many people may not approve of it, they have to accept it as a necessity of daily life. Is responsible tours challenging and bland? A accepted assumption is that responsible tourism is challenging and restrictive. It is not at all difficult it certainly does not imply your vacation will be any less satisfying. There are many approaches to have Additional operators that totally support eco-friendly tourism .