One of the most valuable tools available to anyone with a website is Google Analytics. Especially when combined with the Google Webmaster Tools Search Console. Beginner users can get a quick idea of visitor traffic – where it comes from, how long people are on the site etc; while seasoned pros can dig deep into the data.
Definitely worthwhile learning the basics.
It used to be possible to add multiple Google Analytics Account tracking code on a website – allowing different Google Analytics Accounts to be gathering data simultaneously. They don’t allow that anymore. We’ll be updating this post with an explanation on how to access your data.